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The Nitty Gritty Of Niacinamide

In the past few years, there are some ingredients that have truly come into the limelight – there has been talk about retinol and bakuchiol, hyaluronic acid and niacinamide. 

At indē wild, we like to play around with our ingredients, and while we try to maintain that delicate balance between Ayurveda and chemistry, we also aim at bringing to you information about everything that goes into making our products. So, while we might feel that our AM Sunrise Glow Serum is one of the best niacinamide products around, it's important that you learn a little more about the ingredient first! 

  • Let’s start with what is niacinamide and what it does:

Also known as nicotinamide, niacinamide is actually a form of vitamin B3 and is most commonly found in foods like fish, milk, eggs, meats and even some green vegetables. This water-soluble form of vitamin B3, is quite commonly used in skin care products, because it can help with a range of skin concerns, including acne and enlarged pores. What is great about this ingredient is that it can help target specific skin concerns, such as discoloration or redness, without actually aggravating the skin. 

What makes niacinamide in skin care such a popular ingredient is the fact that it can be paired with several other ingredients, because it can not only improve the skin barrier by elevating the ceramide production, but can also improve skin tolerance in terms of certain other ingredients. This is one of the reasons why you will see niacinamide being used in the same product as hyaluronic acid, because the former can make the effects of the latter a little more subtle on the skin. 

  • Here are the main benefits of niacinamide:
  • Controls hyperpigmentation and evens out skin tone
  • Supports the skin barrier
  • Boosts collagen production
  • Improves skin texture, making skin smooth
  • Helps to reduce fine lines and wrinkles
  • Regulates excess sebum production
  • Safe for sensitive skin
  • Soothing and calming properties 
  • The whole conversation about vitamin C and niacinamide:

Now, there is this entire conversation about these two ingredients that are recognized to be extremely effective and potent as well. There are debates about whether they have similar benefits and whether they should be used together or not. While you can’t blindly compare niacinamide with vitamin c, there are some similarities. For instance, both the ingredients can help restore the natural barrier of the skin, which can help the skin heal on its own. This means that you will see lesser fine lines and wrinkles, with regular usage. However, niacinamide is more of a moisturizer, whereas the vitamin C plays a more exfoliating role. 

There are also those who would ask if it would be wise to combine both the ingredients – well, take a look at our AM Sunrise Glow Serum; it is technically a vitamin C serum with niacinamide. With 15% vitamin C, this serum can brighten your skin, while reducing fine lines and hyperpigmentation, while also helping to lock in the moisture content of your skin, giving you plump, soft and supple skin. 

  • Wondering how to use this ingredient:

In case you are wondering how to incorporate a serum with niacinamide in your skin care routine, it is absolutely simple. Wash your face with a gentle cleanser or face wash and pat it dry. Take the suggested amount of indē wild’s AM Sunrise Glow Serum and gently apply it all over your face and neck and that’s it!

Now that you know more about niacinamide, its uses and benefits, it's time to buy (or buy again) your bottle of AM Sunrise Glow Serum today and enjoy better looking and feeling skin!