AM SUNRISE GLOW SERUM
15% VITAMIN C
49
VITAMIN C: Brightens and repairs visible impacts of environmental stressors, aiding in balanced, rejuvenated skin.
VITAMIN E + FERULIC ACID:Moisturizes and helps to protect the skin from sun damage while providing a soothing effect.
HYALURONIC ACID: Draws in moisture from the air and locks it into the skin.
NIACINAMIDE: Relieves redness and hydrates, while helping to reduce the size of enlarged pores.
*free of: fragrance, drying alcohols, silicones, SLS, parabens, formaldehydes, phthalates, essential oils, mineral oil
The Sunrise Glow Serum is power-packed with 15% Vitamin C – an unheard-of amount of brightening goodness! But that’s not all…
This vegan, cruelty-free morning (really, all day) formula is loaded with traditional Ayurvedic superfoods including Turmeric and Ashwagandha, coupled with potent actives such as pure Vitamin E, Ferulic Acid, Niacinamide and Hyaluronic Acid. These skin essentials work in perfect harmony to reduce the appearance of dark spots and redness, fight free radicals, hydrate and rejuvenate while leaving a healthy glow.
PURPOSEFUL ACTIVES
ETHICAL INGREDIENTS
CRUELTY FREE
FOR ALL SKIN TONES
LEARN ABOUT OUR
ingredients
- PURPOSEFUL ACTIVES
- POWERFUL CARRIERS
- SOOTHING EMULSIFIERS
- POWERFUL PRESERVATIVES
- INGREDIENT LIST
15% Vitamin C
At optimal concentration, 15% Vitamin C allows for extraordinary antioxidant and age-defying benefits. Our in-house expert team recommends daily use for protecting against oxidation (ahem, catalyst for fine lines and wrinkles!), giving the skin an overall, even glow. This potent ingredient de-stresses the skin and promotes overall skin firmness for youthful, brighter, supple results.
1% ASHWAGANDHA
An acne treating herb, Ashwagandha fights active blemishes while helping to prevent new impurities. It’s pore-unclogging properties also aid in reducing the appearance of scarring and repairing inflammation. This superfood calms, nourishes, and revives the skin, relieving it from stress. Results overtime are reduction of inflammation, redness, and even fine lines and wrinkles.
1% TURMERIC
Turmeric has earned its Ayurvedic stripes for centuries. This age-old Indian spice has a range of soothing and therapeutic properties for the mind, body and soul. Much like Vitamin C, Turmeric also firms and tightens overall skin elasticity, while speeding up the skin’s ability to form new and healthy tissue. This detoxifying ingredient also brightens the skin, leaving a natural glow.
Niacinamide
A form of Vitamin B3, this powerful ingredient moisturizes, brightens and helps build protein within the skin
Eighth Title
PROPANEDIOL
Proven to improve smooth skin texture, Propanediol adds and locks in moisture.
COCO-CAPRYLATE
This highly soothing and ultra hydrating ingredient is naturally derived from coconut oil.
POLYACRYLATE CROSSPOLYMER-6
This synthetic polymer helps to stabilize formulas while protecting the skin’s surface.
POLYSORBATE 20
Known for its fragrant neutralizing properties, Polysorbate 20 also smooths the skin.
PHENOXYETHANOL
Though a synthetic preservative, Phenoxyethanol is often used in natural formulations in place of parabens to prevent microbial growth and for stability.
ETHYLHEXYLGLYCERIN
This preservative enhances the anti-microbial properties of other ingredients in a formulation.
FULL IL
Aqua/Water/Eau, Ascorbic Acid, Propanediol, Coco-Caprylate, Polysorbate 20, Niacinamide, Tocopherol, Phenoxyethanol, Glycerin, Bisabolol, Ferulic Acid, Polyacrylate Crosspolymer-6, Curcuma Longa (Turmeric) Root Extract, Withania Somnifera Root Extract, Ethylhexylglycerin, Sodium Hydroxide, 1,2-Hexanediol, Biosaccharide Gum-4, Sodium Hyaluronate, Caprylyl Glycol, Scenedesmus Rubescens Extract.
Vitamin E
This superstar antioxidant works to reduce inflammation and protect the skin from damaging free radicals.
Difference is your superpower
HEY skin, we see you!
- HOW TO USE
- HOW TO STORE
- THE MORE YOU KNOW
We’re most inspired by our community – you asked for a Vitamin C serum that delivers for all skin types (including sensitive), unique skin needs like hyperpigmentation, and for everyone from beginners to skincare junkies. We heard you, and couldn’t agree more!
After cleansing, apply our gold standard Sunrise Glow Serum in the morning and before moving on to moisturizer. Go ahead, be generous – we’ve specifically formulated this serum for the face, neck and body. We suggest giving it some time to fully absorb into the skin before heading out the door and exposure to the sun. For those new to using Vitamin C and those with sensitive skin, we recommend testing the product on a small area before full application or starting with every other day usage.
Check out our quick how to videos for more!
Keep it fresh! Our ingredients are happiest when stored in a cool, dark place and pack the most punch when used immediately. Due to the nature of pure L-Ascorbic Acid (Vitamin C), it’s best to keep the product away from direct light (sunlight or otherwise) or any heat source. We also recommend keeping it away from moisture or water. After the first use, feel free to store in a standard refrigerator to help maintain the serum’s potency and effectiveness.
Such a high level of Vitamin C, while wildly effective, can cause a shift in color from pale yellow to orange. Not to worry if that happens! Follow our storage tips for minimizing changes in color.
EXPERT REVIEWS
AYURVEDIC Practitioner
NIDHI PANDYA
Turmeric is also known as Kanchani which means gold and has the ability to provide a gold hue to the skin. Suitable for all three doshas and possessing anti-bacterial, anti-fungal as well as anti-viral properties, it can help with removal of toxins on the skin. Ashwagandha, known to be Balaprada (provides strength), and Shophahara (reduces swelling) has significant antimicrobial and anti-oxidant action, protecting the skin from free radicals and pollution. As the skin gets exposed to environmental pollutants, free radicals and unhealthy microbes during the day time, it is important to find powerful agents that are constantly protecting the skin and conducting repair. Ashwagandha and turmeric combine to do exactly this job in the indē wild AM serum.
- Reviews
- Questions
United StatesMy skin is glowing !!
I love this serum . It makes my skin feel fantastic every time I use it. My skin gets this glow and I’m all for it . I definitely recommend it !!
United StatesGreat long term product
I bought both the serums as soon as they were released. I have acne prone skin, so when I started using the AM serum, my skin experienced some irritation. There was a bit of redness and also tingy feeling. I stopped after trying for couple of days. I wasn't sure if it suited me but I wanted to try again. Hence, after a week, I introduced only AM serum into my skin care routine twice a week, then every alternate day for a week and eventually started using every day. My skin is very clear and this serum feels amazing. I wash my face, use this serum followed by moisturizer and SPF. It is very refreshing and now I am here to place my second order of this product. I also started using the night serum very recently. I am writing this review after using the product for 1 month regularly. Hoping this will help someone else, please introduce it slowly into your skin care if using for the first time and its totally worth it.
United StatesExceeded expectations
First time using this type of product and I’m hooked. My skin looks amazing.
United StatesPerfect!
This is my second bottle of the Vit C serum. I love it! It’s soothing, moisturizing, doesn’t irritate my sensitive skin, and provides the most amazing glow. There’s no stickiness and no pilling when I layer it with another moisturizer and sunscreen. Wish they offered auto-shipments because shipping can take a while.
CanadaLove this vitamin C
This is my second time purchasing this vitamin C and I will always keep repurchasing! It feels great going on my skin and gives me a really nice glow throughout the day! I love the ingredients and it doesn’t irritate my sensitive skin. I 100% recommend this product!!!
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15% VITAMIN C
1.0% BAKUCHIOL
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