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The ABC Of Vitamin C

Of late, there has been a lot of talk about what does vitamin C do for your skin? There are those who believe in the power of ingesting plenty of citrus to get their daily dose of vitamin C, but there are those who feel that it is better when applied directly to the skin. While there are several benefits to including a good quality vitamin C serum to your regular skin care regimen, it is important that you understand the what, why and how of it first. 

Let’s start with what exactly is Vitamin C and how it works towards improving your skin:

Vitamin C is also known as ascorbic acid and is a water-soluble vitamin that is found in abundance in citrus fruits such as limes, lemons and oranges. When you eat fruits like these, it is not only able to improve your immune system, but also help with important functions such as the biosynthesis of collagen, which in turn will help keep your skin look younger and plumper. Vitamin C also has antioxidant properties that can offer a certain amount of protection to your skin and hair, against the effects of free radicals. 

Should one ask if vitamin C is good for your skin, the answer would most certainly be in the affirmative, because this is an ingredient that is backed by science and has won the approval of dermatologists and skin care experts, globally. However, unless you have the right concentration of the vitamin – 8 to 2o% is considered to be the most effective with 15% being the sweet spot for efficacy and not sensitizing – higher percentages could lead to skin irritation, rashes and other such side effects. 

Moving onto how all vitamin C can benefit your skin:

If one were to look at the vitamin C benefits for skin, the list would be a reasonably long one – here are some of the highlights!

  • No matter what your skin type, chances are that this vitamin will work for your skin. From dry to oily, from acne prone to sensitive, if you are to pick the indē wild AM Sunrise Glow Serum, you can be rest assured that it will work great for your skin, no matter its type. Our 15% vitamin C serum is known to offer the best benefits, when used on a regular basis, and is designed to suit all skin types. 
  • If you are looking for even toned skin, then vitamin C is the ingredient that you will want to include in your daily skin care routine. Because it can help reduce the effects of hyperpigmentation – Vitamin C can impede the action of melanin, which can give you a clearer complexion. This is also the ingredient of choice for those who want to remove signs of sunspots, age spots or even acne, because it can help fade these spots and marks away. 
  • Given that vitamin C can help fight the free radicals that can damage the skin, using a vitamin C serum for skin can ensure that your skin is protected. In case you have some redness on your skin, then too the same vitamin could be the solution that you are looking for. Once all the redness, the spots and pigmentation fade away, you will be able to see skin that is brighter and definitely healthier too!  
  • As you age, your skin will start showing the first signs – you will start to see fine lines and the first few wrinkles too. While aging is inevitable, the signs need not be. Regular usage of a good quality vitamin C serum can improve the amount of collagen in your body and give you more supple skin, free from fine lines. If you start using our AM serum early on, you too can keep these first signs of aging at bay!
  • Not only can using vitamin C on a regular basis protect your skin against sun damage, it can also nourish and hydrate your skin deeply. With its recognized ability to reduce TEWL or transepidermal water loss, regular usage of vitamin C can ensure that your skin remains moisturised from within. 

Using indē wild’s AM Sunrise Glow Serum is as easy as ABC – all you have to do is wash your face well with a gentle cleanser, pat it dry and then apply the directed amount of the serum to your face and neck, with gentle motions. Use our vitamin C serum for skin that truly glows and feels healthy, hydrated and happy!  

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