FEATURED | Jan 11, 2022
It’s All in the Name
You may be wondering – how did the name indē wild come about? Well, the truth is it relates to you, our muse!
Now a global community of almost 50K and growing (and that’s just on Instagram alone), we’ve had the honor of getting to know you a bit more. The brand, from the inside out, down to our name, has been intentionally created with you in mind. We hope you see a bit of yourself here.
What we adore most about you? Your deep pride and respect for culture and the traditions that have been passed down from it, alongside your open mind and heart to appreciate science, new perspectives, and most of all – differences. You honor your roots while loving the skin you’re in. You nurture people, places and things that feel like home while also being independent, resilient and strong. That juxtaposition is indē wild.
So let’s break it down…
indē is our fresh twist on India, paying homage to the history and home of Ayurveda while also believing in modern science. And wild is not only representative of our ingredients, but of your (and our) release from societal norms. Indē wild is a movement – a place we can all find comfort in and where we can truly celebrate our differences and the beauty we each bring to the world. It is a lifestyle, starting with conscious skincare designed to energize, refresh and hydrate, taking us through the day confidently in our own skin, and ending with a calming, rejuvenating, destressing routine. Our blend of Ayurvedic secrets like turmeric, ashwagandha, bakuchiol, and saffron along with modern chemistry with Vitamin C, hyaluronic acid and niacinamide further tell the indē wild story of tradition and contemporary thought.
As we set intentions for the year to come, we are beyond excited to enjoy the ride with you by our side. Thank you for being here. Let’s rewrite the narrative in beauty standards, uplift our community, push for representation, and spread the (self) love worldwide!
In case you missed it --- check out our 2022 vision board on instagram! Tag us in yours!